✿1. Do not link to link-farms or other search engine unfriendly
neighborhoods.
✿2. Use the same keywords as anchor text to link to the page from
different pages on your site. This is especially useful if your site
contains many pages. The more keywords that link to a specific page the
better.
✿3. Make sure that the text within the title tag is also within the body
of the page. It is unwise to have keywords in the title tag which are
not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who
clicks on your page from a search engine result that they have clicked
on the correct link and have arrived at the page where they intended to
visit. Robots like this too because now there is a relation between the
title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important
keywords can be bolded or colored in red. A good place to do this is
once or twice in the body at the top of your article and in the
sub-headings.
✿4. Do not use the exact same title tag on every page on your website.
Search engine robots might determine that all your pages are the same if
all your title tags are the same. If this happens, your pages might not
get indexed.
I always use the headline of my pages as the title tag to help the
robots know exactly what my page is about. A good place to insert the
headline is within the h1 tag. So the headline is the same as the title
tag text.
✿5. Submit to the search engines yourself. Do not use a submission
service or submission software. Doing so could get your site penalized
or even banned.
✿6. Insert keywords within the title tag so that search engine robots
will know what your page is about. The title tag is located right at the
top of your document within the head tags. Inserting a keyword or key
phrase will greatly improve your chances of bringing targeted traffic to
your site.
✿7.
Do not use doorway pages. Doorway pages are designed for robots only,
not humans. Search engines like to index human friendly pages which
contain content which is relevant to the search.
✿8. Title tags for text links. Insert the title tag within the HTML of
your text link to add weight to the link and the page where the link
resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The
menu consists of links not images. When you hover over the link with
your mouse, the title of the link appears. View the source of this page
to see how to add this tag to your links.
✿9. Describe your images with the use of the alt tag. This will help
search engines that index images to find your pages and will also help
readers who use text only web browsers.
✿10.Do not spam the description or keyword meta tag by stuffing
meaningless keywords or even spend too much time on this tag. SEO pros
all agree that these tags are not as important today as they once were. I
just place my headline once within the keywords and description tags.